The Senior Manager, Community Activation is a dynamic leader who will  mobilize a team of highly specialized Community Activators to foster authentic connections between the brand and local communities, specialty stores and businesses.

As a Senior Manager, you will lead a team of full time Community Activators, to drive engagement, amplify brand visibility and create meaningful experiences in their communities. Your role will involve strategic oversight, fostering a high-performance culture, and collaborating with key client and agency stakeholders to ensure alignment with organizational priorities. This is a unique opportunity to elevate team impact, drive innovation, and shape the future of the brand experience.

YOUR IMPACT IN THE ROLE:

• Provide strategic oversight of all community activation efforts within the program community. 
• Bring forward innovative ideas and strategies to enhance the team experience and amplify program impact.
• Assist with the recruitment and onboarding to attract top candidates who embody the brand ethos. 
• Set clear, high-level expectations and guidelines, fostering an environment of continuous learning, accountability and growth. 
• Manage team budgets, collaborating with the Director of Field Marketing on monitoring, reconciling, and optimizing resources.
• Lead the development of materials for activations in collaboration with brand and agency partners, integrating insights from the team and stakeholders.
• Regularly analyze program performance, delivering actionable insights, trend reports, and recommendations to inform strategic direction.
• Develop effective communication strategies to drive Community Activators productivity and accountability.
• Troubleshoot and drive solutions when challenges or barriers arise, continuously improving based on key indicators and lessons learned.
• Collate comprehensive reports pertaining to program progress and opportunities.
• Build strong relationships with internal and external stakeholders.
• Execute market visits to provide on-the-ground coaching, strengthen team performance, and strengthen stakeholder relationships 

WHAT YOU NEED TO SUCCEED:

• 7+ years proven experience in team leadership responsible for leading high-performing teams. 
• Exceptional leadership, strategic thinking and communication skills, with the ability to influence at all levels. 
• Deep knowledge of the event space, with experience owning activations. 
• Innovative problem-solver with a passion for enhancing team performance and program impact. 
• Collaborative team play who builds trust and drives alignment across departments and stakeholders.
• Outstanding communication and presentation skills to provide clear guidelines and examples to the internal and client teams.  
• Excellent writing, organizational skills with attention to detail and an exceptional ability to write, present, and share ideas articulately.  
• Enjoys a mix of office work and getting into the field, spending 25% of time traveling and in market.